More video is published and consumed in 2021 than ever before. This emerging market in the MENA area provides companies with another way to market their products and services and create a highly effective marketing channel.
Video content is not a luxury. For many companies, it is nothing short of essential. From advertising your business, to showing how it works, to showcasing your work with testimonials and creative visual content, there is always a chance for a video production company to step in and help.
The know how to guide clients through the process, turning those first sparks of an idea into a polished and impactful video.
If you’re thinking of hiring a video production service for your business, let’s talk. Creative Blend has a track record of implementing client ideas and breaking new ground in the world of video marketing and production.
H2: What Does a Video Production Agency Do?
A professional video production agency should be able to flex to your needs as a company. You are likely to have different goals based on what you want your video to achieve.
Did you know that, according to , “83% of video marketers say video has helped increase the average time their visitors spend on page”? The same report also states that “43% of video marketers say video has reduced the number of support calls they’ve received.”
So you might want to reduce support needs, you might want to increase eyeballs to your content, you might want to try and build a ‘viral’ campaign.
Whatever your needs, it is the role of video production professionals to take you through each step.
Video production services can cover a variety of different stages of the process, including:
Brainstorming ideas and coming up with a new and creative angle for your video.
Embedding your video within a marketing strategy to ensure it is properly targeted.
Scripting and storyboarding the video.
Setting up and shooting the video content.
Editing the video and distributing via the correct channels.
Every agency is different, but Creative Blend believes in a . We can be with you from the first glimmers of an idea, through to exporting the finished product and even distributing it far and wide.
How Much Does Video Production Cost?
When you set out to get a video made, you will find that the costs can vary massively depending on many factors, including:
The type of support you need through the process (do you need planning and brainstorming services?)
The location of the shoot and how long the video shoot will take.
Whether specialist equipment is required.
What editing services are required.
Whether you need any additional processing such as special effects or animation added to the video.
These are just some of the things that can impact upon the price of the video.
Video production team cost varies depending on the scale and scope of the project, too. Naturally, the cost to hire a video director for a one hour video about your company’s process is likely to be vastly different from a two-minute testimonial video.
Prices could vary from SAR 10,000, to 200,000 and beyond. The best way to establish what it is likely to cost is to reach out to Creative Blend for a quote based on your specific needs, and to get the ball rolling.
Why Should You Hire a Video Production Company?
Why hire a video production agency?
Well, first and foremost, you will want professional results. This means that a company with a great track record of creating excellent videos and a stand-out is nothing short of essential.
When you hire a production company you are utilizing their considerable expertise. The company should have specialist knowledge to help you to establish exactly what works, and how your video can achieve its goal, whether that means reducing time spent offering support to customers, or gaining new clients.
Video production companies have professional methods for brainstorming, planning, scripting, shooting, and editing. The whole process can be handled for you and your dream video turned into a reality.
For many companies, it boils down to ROI. Will video be a wise use of your funds? Does it provide a return on the investment you are putting down?
The Wyzowl study has some more fascinating findings in this area:
“87% of video marketers say video, in general, gives them a good return on their investment.”
This means that for the vast majority of marketers and companies using video production services, the results justify the investment. Why hire a corporate video production company? Well, because it can grow your business if implemented correctly.
When Do You Need To Hire A Video Production Agency?
When should you look to get the ball rolling? As soon as you decide to go down the route of video marketing and video production.
The earlier you can involve a production agency, the better results you are likely to get. The best production companies get great results by being involved in every step, from the planning through to the post-production of your video.
Even if you are still very much in the “ideas” stage, it is worth reaching out to discuss your needs and see how a production company can help and guide your project.
Ready to move forward? . Get in touch with our team to see how we can bring your video dreams to fruition.
How to Source the Right Video Production Companies
Anyone can find a video production company, but how do you know that they are up to scratch? Your friend that has a video camera is not going to cut it if you want to create a professional result.
A company with experience in creating videos for marketing purposes will be able to guide you through the steps on getting the most out of your video, and using this to extend the reach of your company for the maximum ROI.
The portfolio of the company is vital. You should be able to work with a company that has a strong portfolio, and preferably examples of the sort of video that you want to create. For instance, if you want to incorporate some animation in your video, it helps if you work with a company that can show a track-record of creating this kind of video.
The right production company will be happy to talk through your ideas with you. Ultimately, you need to find a production company that cares about the end result. That’s where Creative Blend excels.
Questions to ask before going ahead with the project include:
Timescales – how long will the video take to create?
What input does the production company need from you?
What is the process followed when creating the video?
How much is the video likely to cost to create?
Does the company have experience in creating this type of video?
How can the production company help you to market your production?
Tips for Hiring a Video Production Company
There are some simple tips you can follow when hiring a production company, boosting your chances of getting a result that you are truly delighted with.
Provide your video production company with as much detail as you can. This includes your target audience, any ideas you already have for scripts and locations, and what the end-goal of the video is.
Always check the portfolio of the production company for results, and check out client testimonials to see what kind of experience others have had with the company.
Communicate. Clear feedback and communication is required throughout the process. There is bound to be some back-and-forth through the production schedule, and being happy to chat to your production company will yield the best results for everyone.
Move Your Video Forward with Creative Blend
Creative Blend can’t wait to hear about your needs. Get in touch to get the ball rolling and book a discovery session. This is our first step to understand your project. In this session, we’ll cover your needs and exactly what direction you want to go in. It’s a chance for you to show us your research and share your vision for your video content.
It helps us to understand your goal, the experience you’ve had with other projects, and what sort of timescale you are hoping to complete the project within.
By understanding and studying your expectations, Creative Blend can implement a process to create your video, to your standards, and bring your vision to life.