7 Advantages of Print Advertising
Here are the 7 advantages print advertising can have on your business:
Print Media is More Trustworthy
First of all, every living person today has experienced some sort of print advertising throughout their life, which is why everyone is familiar with it.
Depending on the demographic you’re targeting, you might come across a group of people who completely distrust digital media and see it as the devil. Simultaneously, that same group grew up being influenced by print media, making them let their guard down since they are a lot more comfortable with it.
But this doesn’t mean that the younger demographics completely trust digital advertising either. In fact, the more tech-savvy a person is, the less trust they will have for digital ads. People know that they are being tracked on the internet, and they all collectively hate it. And that’s where print advertising can come in handy.
Print Media won’t break your bank.
In a world where marketing budgets reach tens of thousands of dollars, print advertising can be a very cost-effective alternative if done properly.
Instead of putting your entire marketing budget in the hands of the two advertising giants (Facebook and Google, of course), you can set aside a portion to spend entirely on print media. It will be much cheaper and will help you reach audiences you otherwise wouldn’t have been able to reach.
Making leaflets, brochures, or even calendars is an affordable way to stay in front of the eyes of a lot of your potential customers for a long period. Trying to get the same visibility with digital ads is going to cost you much more money.
You Get More Options
With digital ads, you have quite a few different options to go for. But with print advertising, those options drastically increase.
Billboard ads
Brochures
Pamphlets
Gifts (pens, calendars, mugs)
Books/booklets
Catalogs
Magazines
Reports
Business cards
Citing these options is just scratching the surface, and each one of them has a different purpose and will help you reach and deliver your message to a certain audience.
Connects Better with your Audience
This one is related to how trustworthy your advertisements are. People feel more at ease reading a piece of paper than when an ad pops up in front of them. This can help you create a more personal bond with your audience.
Once you’ve figured out your corporate identity, it’s time you connected with your audience so that your brand as a whole becomes much more memorable.
Plus, magazines and newspapers tend to “cover up” ads and label more implicitly, which allows you to connect with more people as you’re plugged into the story in a more friendly and organic manner.
This also happens because when people view print media, their brains tend to be more active in storing the visual information they are looking at.
People Remember Print Media Better
A conducted by a Canadian Neuromarketing company, TrueImpact, concluded that 75% of people exposed to print advertisements were able to remember the brands they had just seen. This is compared to only 44% of those who were exposed to digital ads.
Learn more about to help you build a more memorable brand.
The same study also concluded that people usually use 21% less cognitive effort when dealing with print media than they would be reading an email.
Print Media Lasts Longer
You can either have a few seconds in front of your audience digitally or a few days using print advertising for the same cost.
Yes, digital ads will get you in front of many eyes in a very short time, but print media usually gets passed around. Magazines, newspapers, and brochures are displayed in waiting rooms, which can drastically expand your audience size.
This means that you can pay to reach a certain number of people and end up reaching a lot more than you had calculated.
If your ads are going to have more screen time, they had better look good.
It Performs Better
As fancy as digital media can be, print advertising just performs better.
One of the reasons behind that is that the internet is too crowded. People are being exposed to too many digital ads daily, making them lose all interest in them.
When people are reading magazines, newspapers, or even pamphlets, they do that because they want to, not because they were reading one thing, and then all of a sudden, the book flipped a page to show them an ad. That’s how digital ads work!
People also tend to have longer attention spans when offline than when they are browsing the web.
Conclusion
Saying that print advertising is important does not mean that digital media is obsolete. The best way to handle a marketing budget is to balance it between both print and digital advertising.
Digital ads will allow you to reach many people in a very short time, but if you really need to stay in front of your audience for longer periods of time, then print advertising is the way to go. Not only will you get more screen time, but you’ll be able to connect with people more profoundly.
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